Privacy Policy

Rich Key Properties LLC ("Company", "we" or "us") attaches a great deal of importance to and intends to pay particular attention to protecting your personal data and respecting your privacy.

The aim of this privacy policy is to inform you of how your personal data is processed when you visit the website richkey.ae and any applications downloaded from the Website. We act as the controller for your personal data and are committed to protecting it through our compliance with this policy.

When you browse our site, we may collect the following categories of personal data about you:

• Identification data (e.g., surname, first name, email address, region, type of device)
• HR data in the recruitment form (e.g., resume, educational diploma, photograph etc.)
• Technical data (e.g., IP address, type of browser used, etc.) and any personal data contained in any correspondence you send to us.

Information you provide to us

This information we collect on or through our website may include:

• Information that you provide by filling in forms on our website. This includes information provided at the time of subscribing to our service or using the 'contact us' form. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website. Additionally, we may collect your information to create and maintain user profiles and information provided when a user contacts us via WhatsApp, such as their phone number and the purpose of their inquiry. We may also collect and store financial data and other information relevant to the instant evaluation of land or property.
• Records and copies of your correspondence (including e-mail addresses), if you contact us or we contact you.
• Your responses to surveys that we might ask you to complete for research purposes.
• Your search queries on the Website.

Usage details, IP addresses, cookies and other technologies

As you navigate through and interact with our website, we may automatically collect certain information about your equipment, browsing actions and patterns, including:

• Details of your visits to our website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system and browser type.

The information we collect automatically is statistical data. It helps us to improve our website and to deliver a better and more personalized service by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our website.

We use cookies on our site. Provision of your personal data is voluntary, but we will be unable to provide you with the services and information you request without it.

This policy applies to personal data we collect:

• On the Website.
• Through instant messaging applications such as WhatsApp.
• On the recruitment and contact forms on the Website.
• In e-mail, text and other electronic messages shared between you and the contact information provided on the Website.
• Through mobile and desktop applications you may download from this Website.
• When you interact with our advertising and applications on third-party websites and services.

We collect data directly from you when you provide it to us, automatically as you navigate through the site, and from third parties such as our business partners.

We use the data that we collect about you or that you provide to us, including any personal information:

• To present our website and its contents to you.
• To provide you with information or services that you request from us.
• To comply with the legal obligations that we are subject to.
• To fulfil any other purpose for which you provide it.
• To defend our interests through legal action.
• To notify you about changes to our website or any project or services we offer or provide.
• To allow you to participate in interactive features on our website.
• For any other purpose with your consent.

Marketing

Processing for these purposes is generally based on your consent. It is not mandatory for you to give consent to the Company for use of your personal data for these purposes. If you do not want us to use your personal data for marketing purposes, please contact us at info@richkey.ae.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

In the context of our processing operations, we may communicate your personal data to:

• Our subsidiaries and affiliates.
• Contractors, service providers and other third parties we use to support our business.
• A buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company's assets.
• Competent courts, public authorities, government agencies and law enforcement agencies.
• To comply with any court order, law or legal process, including to respond to any government or regulatory request.

We strive to provide you with choices regarding the personal information you provide to us:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent.
• Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an e-mail to info@richkey.ae.
• Promotional Offers from the Company. If you do not wish to have your e-mail address or contact information used by the Company to promote our own or third parties' projects or services, you can opt-out by contacting us at info@richkey.ae.

Should your personal data be transferred outside the country in which you reside, we ensure that the level of protection your personal data is given is not adversely affected by such transfers.

This specifically means that each of the intended transfers is based on one of the following mechanisms at least:

• The existence of an adequacy decision issued by the relevant data protection authority.
• The conclusion of standard contractual clauses reproducing the models adopted by the relevant data protection authority.
• The existence of an exemption related to one of the specific situations exhaustively provided for by the relevant data protection laws and regulations.

The Company must guarantee the adequate security of the personal data it processes. We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you a password for access to certain parts of our website, you are responsible for keeping this password confidential.

In accordance with the applicable data protection laws, you have the following rights as a data subject:

• You may request access to your personal data and request that it be rectified or erased.
• You have the right to request that processing of your personal data be restricted or to object to the same.
• You have the right to portability of your personal data.
• Where processing of your personal data is based on your consent, you may withdraw your consent at any time.

To exercise your rights, please contact us at info@richkey.ae.

The Company reserves the right to amend this Privacy Policy partly or fully, or simply to update its content, e.g., as a result of changes in applicable law. The Company will inform you of any substantial changes as soon as they are introduced through a pop-up/notice on the Website and through e-mail notifications. Changes will be binding as soon as they are published on the Website.

Should you have any questions or requests about our processing operations with your personal data under this privacy policy including exercising your rights, you may contact us at:

Rich Key Properties LLC

Dubai Hills Business Park 4, Dubai

Email: info@richkey.ae